After 35 years of international activity, the luxury skincare brand Dr Irena Eris arrives in Italy. Distributed in numerous European countries (France, Spain, Austria and Denmark), the brand chose to rely on Glebb & Metzger for the communication activities related to the launch in Italy of its new line of Lumissima products – day cream, night cream, eye contour cream and illuminating serum: a very demanding challenge for the growth of the brand, in the market of a country that has always been considered world excellence in this area. An integrated communication project that involved coordinated press office, influencer marketing and social media management activities to reach the target using different tools.