Technology has allowed the Fondazione De Fornaris, active for almost 40 years in the art world, to create “Il Museo che non c’è”, an innovative virtual museum to exhibit the masterpieces of its large collection – from Hayez to Pellizza da Volpedo, from de Chirico to Morandi and Casorati, from Burri to Carol Rama and Pistoletto. Glebb & Metzger was chosen to communicate one of the very few examples in the world of a museum that does not physically exist, but designed specifically to be visited and appreciated online only, enhancing the image and reputation of a cultural institution of absolute prestige.
Through the online presentation, journalists and influencers were able to preview the rooms of “Il Museo che non c’è” thanks to an immersive, engaging and innovative experience in the Italian cultural and artistic panorama.
Dr Irena Eris: the Italian launch of an international luxury skincare brand
After 35 years of international activity, the luxury skincare brand Dr Irena Eris arrives in Italy. Distributed in numerous European countries (France, Spain, Austria and Denmark), the brand chose to rely on Glebb & Metzger for the communication activities related to...
Nutella® Biscuits: managing the launch and the wait for a new product
For the highly anticipated launch of a product destined to revolutionize the Italian market - Nutella® Biscuits, the first and only biscuit filled with Nutella®, which combines the tradition and worldwide fame of an iconic brand with a great element of novelty - Glebb...
Glebb&Metzger Group signs the new communication campaign for Recoaro Bio Drinks
Even bio can be fun: we started from this concept to design and produce the new integrated communication campaign for Recoaro Chinotto, Limonata and Aranciata Bio Drinks. With a fresh, modern and ironic tone of voice, the campaign underlines the "miraculous" union...