Even bio can be fun: we started from this concept to design and produce the new integrated communication campaign for Recoaro Chinotto, Limonata and Aranciata Bio Drinks. With a fresh, modern and ironic tone of voice, the campaign underlines the “miraculous” union between the sparkling and the healthy side of Bio: “Come Bio le ha fatte” (“As Bio made them”) is the original claim of the creative proposal to enhance the product exceptionality. Focused on the Triveneto area with large format billboards in the main city centers and on the most important local radio stations, with the new web series consisting of two episodes featuring Federico Tolardo and Annalisa Aglioti (directed by Claudio Di Biagio) available on the site http://bio.recoaro.it/, on Recoaro social media and on the most important Italian circuits thanks to an important digital display planning managed by Glebb&Metzger Group.

Credits

Creative Director: Andrea La Brasca
Client Director: Elio Pecorini
Copy: Michele Pieri – Alice Rabajoli
Art: Andrea Coppola – Martina Colli
Account Executive: Veronica Cantono
Social Media Manager: Mariangela Durante
Web developer & Digital Media: Tandù
Video production: Grey Ladder
Photography: Giorgio Cravero

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