For the highly anticipated launch of a product destined to revolutionize the Italian market – Nutella® Biscuits, the first and only biscuit filled with Nutella®, which combines the tradition and worldwide fame of an iconic brand with a great element of novelty – Glebb & Metzger managed and coordinated all the communication phases as part of the preview presentation event reserved for media, influencers and opinion makers at Casa Nutella®, set up for the occasion in Piazza Gae Aulenti in Milan.
The preview at Casa Nutella® involved national media (radio, TV, newspapers and magazines), influencers and opinion makers who talked about the great news of Nutella Biscuits through their channels.